Evidently, there is a growing body of research that says if you want to come up with a breakthrough idea or experience an epiphany, take a break from thinking about your problem. You should get out of your routine or do some other activity that gets you in a creative mood or reduces stress. This could be as simple as taking a walk or it could be taking a vacation.
This jibes with my own experience in that water seems to help me think— whether I am in it or just watching it. I am fortunate to live a few miles from the Atlantic Ocean. If I ever need to brainstorm with myself, I head to the beach. A few minutes of gazing at the waves, and I get very contemplative. It works for me just like Tom Cruise’s character in A Few Good Men when he held his softball bat.
On March 19, I attended my first event organized by Arestia Rosenberg and Jay Acunzo of Boston Content, a hub for connecting people who create or manage content. It was fun, and there were many interesting people there. I felt welcomed. Before last night, I never realized how many companies are getting in the business of providing outsourced content. Methinks it is a good thing.
At the end of the evening, Arestia requested feedback on helping the group become more useful for members. Boston Content could be a content yenta, making matches of content professionals to help them be more successful and happy in their jobs. So the question is what kinds of things can the group do to make that happen.
Four things I hope for from Boston Content:
A schedule of regular/semi regular Google+ Hangouts
If you are part of a public relations or content management team, optimizing how you identify good content is vitally important (I have often felt that writing/production is the easy part once you have a good idea).
Three tips I would add:
Create a culture of sharing within your organization before depending on subject matter experts
Treat subject matter experts like they are your customers — because they are
Never underestimate the value of saying thank you and offering genuine appreciation for a content expert’s time
I’ve expounded on these points in a two-minute audio clip.
It is ironic that at a time when finding good content seems harder and harder, publishing good content is getting easier and easier.
Do you have a good story, tip or trick about uncovering good content? Leave a comment and let’s discuss.